Inclusive Access Webcast: Measuring Success: Using Data to Grow Inclusive Access

Retail is changing, and Inclusive Access is part of many campus stores’ growth strategy. So is measuring and communicating its impact on the business. Hear from Store Director Stacy Elofir as she discusses how the Towson University Store enhanced its business model with Inclusive Access and other key innovations, leading to increased sales of both eBooks and in-store print materials.